Everything Has To Earn Its Spot
Three categories, one standard. Built for the set, the trail, and the wash cycle after both.
Home Training
Load, set, repeatAdjustable Dumbbell Set
5–25kg per hand, one lock, no wobble under a fast tempo set.
Cast Iron Kettlebell
Wide flat base, powder-coat finish that holds up to chalk and drops.
Foldable Weight Bench
Six-position incline, folds flat in one motion for the smallest home setup.
Reinforced Ab Wheel
Wide dual-wheel base, stitched grips that survive a full rollout program.
Outdoor
No four walls requiredTrail Weight Vest
Adjustable 5–20kg load, ruck-tested seams that don't rub on hour two.
Sandbag Trainer
Filler bags sold separate, shell built to take a carry, a drop, a drag.
Clothes
Cut for the build training makesCore Tee
Reinforced at every stress point a lifter actually loads. The one that started it all.
Iron Standard Kit
Tee, shorts and belt, built and numbered in runs of one hundred. Once it's gone, it's gone.
Compression Leggings
Four-way stretch, flat seams through the squat, no roll-down at the waist.
Chalk-Proof Hoodie
Heavyweight fleece, brushed on the inside, wipes clean on the outside.